Fashion in Japan

Four women wearing yukata walking toward a torii.

Summer is a popular season in Japan, not only for its festivals and holidays but also for its unique fashion trends.

In this blog, we will explore some of the most popular fashion trends for summer in Japan.


Yukata is a traditional Japanese garment that is worn during the summer months. It is a light and comfortable cotton robe that is often decorated with bright colors and patterns. Yukata is commonly worn to summer festivals and events, and it is paired with traditional wooden sandals called geta. Yukata can be found in many department stores and specialty shops throughout Japan, and they are popular among locals and tourists alike.


Kimono is another traditional Japanese garment that is often worn during the summer months. It is a long, flowing robe that is made of lightweight materials such as silk or cotton. Kimono is often decorated with intricate designs and patterns and is worn with traditional Japanese footwear. 

Casual Streetwear

Japan is known for its unique and creative streetwear, and the summer months are no exception. Casual streetwear is a popular fashion trend during the summer months, with loose and comfortable clothing being preferred. Oversized t-shirts, loose-fitting shorts, and baggy pants are all common sights on the streets of Tokyo and other major cities in Japan. Bold patterns and bright colors are also popular, with many people choosing to wear statement pieces that showcase their individual style.


Accessories are an important part of Japanese fashion, and this is especially true during the summer months. Hats, sunglasses, and parasols are popular accessories that are used to protect against the sun’s harsh rays. Fans are also commonly used to keep cool during the hot and humid summer months. Hair accessories such as scrunchies and headbands are also popular, with many people opting for colorful and playful designs.

Summer fashion in Japan is a unique and creative expression of the country’s culture and fashion-forward mindset. Be mindful that there are appropriate times and places to wear these items. Whether you choose to wear traditional Japanese garments such as yukata or kimono, or opt for casual streetwear, there are plenty of options to choose from. Accessories such as hats, sunglasses, and fans are also important parts of Japanese summer fashion.

Profile picture of young woman
Josie Stockman

As an alumna myself, the kind of immersive learning experience offered by International Business Seminars was incredibly valuable and helped me develop new skills that I apply in my professional pursuits.

Similar Posts You Might Be Interested In:

Leave a Reply

Your email address will not be published. Required fields are marked *