Fashion in Europe

Women's button down shirt, jeans, sandals, handbag, and glasses arranged on the floor.

Europe is a diverse continent with a rich cultural heritage. As such, the clothing styles vary greatly from country to country and region to region.

However, there are some commonalities when it comes to seasonal fashion across Europe. Here are some popular summer fashion trends across the continent:

Light fabrics and breezy styles

As temperatures rise across Europe, people opt for lighter fabrics and breezy styles to stay cool. Linen, cotton, and rayon are popular choices for clothing as they are breathable and lightweight. Flowy maxi dresses, skirts, and loose-fitting pants are all popular choices for women, while men often opt for shorts and lightweight shirts.

Bright colors and bold patterns

Summer is a time for bright colors and bold patterns. In Europe, it’s common to see people wearing floral prints, stripes, and polka dots during the warmer months. Vibrant hues like red, yellow, and orange are also popular choices.

Sandals and sneakers

Footwear is an important consideration during the summer months. Many Europeans opt for sandals or sneakers as they are comfortable and breathable. Flip-flops are also popular beachwear, but they are generally not worn outside of beach areas.

Hats and sunglasses

Sun protection is essential during the summer, and Europe is no exception. Hats and sunglasses are a common sight on the streets of Europe during the summer months. Wide-brimmed hats are popular for women, while baseball caps are often worn by men.


Europeans love to swim, and as such, swimwear is a popular fashion choice during the summer months. Bikinis and one-piece swimsuits are both popular choices for women, while men often opt for swim trunks or board shorts.

From light fabrics and breezy styles to bright colors, summer fashion in Europe is all about staying cool, comfortable, and stylish.

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Josie Stockman

As an alumna myself, the kind of immersive learning experience offered by International Business Seminars was incredibly valuable and helped me develop new skills that I apply in my professional pursuits.

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