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Jessica Rothamer

Jessica Rothamer
My name is Jessica Rothamer, and I am about to begin my senior year at the University of Alabama. I am pursuing a major in marketing and a minor in advertising. I attended the IBS Summer Europe seminar, which not only introduced me to many international businesses but also incredible cultures I had not experienced before.

Hear more directly from Jessica:

Did you develop or improve any qualities or skills during the seminar? If so, what were they and how did they develop/improve?

This IBS study abroad trip definitely helped me improve my time management skills. With only
three weeks and six countries, you have to pack a lot of experiences into each day. It was
really important to plan our days ahead of time, so we could ensure we all got to experience
everything we wanted to.

What company did you enjoy learning from the most and why?

I really loved both Innsbruck Tourism Board as well as Swarovski. ITB was great because they
really went in-depth about their marketing and advertising strategy, which was very relevant to
me and my fellow students. Swarovski’s presentation was also good because they involved
us so much in the conversation. After that was done we got to tour the Kristallwelten which was
really cool to see.

What was it like meeting and traveling with a group of people you didn’t know beforehand?

I did not know anyone on this trip before going but left with some lifelong friends. After the first day of icebreakers, I found a group of people that I spent every day abroad with. It was crazy being able to find so many people that I related to so easily and it made traveling Europe so much better.

If you have any questions email me at: jerothamer@crimson.ua.edu