International Business Seminars

Welcome to the webpage for the European Business Seminar study abroad program at Baylor University!

As always, should you have questions, please do not hesitate to send a text or call Dr. Easley at 254-723-1673

And, you are always welcome to e-mail at richard_easley@baylor.edu

The dates are Friday June 11, 2021 through Monday July 5, 2021. The cost is $7,995 plus airfare and 6-credit hours of Baylor summer tuition (which have not yet been set for 2021 by Baylor).

Note that there are typically a tremendous number of activities and cultural sites to visit in the incredible cities that we will visit throughout Europe, as shown below. Since we are visiting so many cities and areas, the European Business Seminar study abroad program is a fantastic way to get a “feel” for Western Europe.

But, since there are so many things to see and, by necessity, we cannot visit all of them – nor do all students want to see all attractions in an area — we will generally tour the main places that have universal appeal as our entire group. We have found that, because different students are seeking different attractions, students generally want a lot of free time to explore on their own or with a smaller group of participants. Therefore, many times we will plan “smaller group visits,” guided by a faculty member with a particular area of interest, for those things that may not hold universal appeal for all students; The Pope’s Sunday blessing comes to mind, in St. Peter’s Square.

Therefore, we list the major attractions in each area and we evolve the program every year to better reflect student preferences, based on their comments and experiences from the previous years, to ensure that each new group of participants is not only benefiting from faculty and IBS experiences, but also from those of their peers.

Location			Attractions & Historical Sites
Florence	The Duomo	Palazzo Vecchio	Boboli Gardens	Loggia dei Lanzi
	Ponte Vecchio	Galleria dell'Academia	Piazzale Michelangelo	Piazza della Repubblica
	Uffizi Gallery	Statue of David	Palazzo Pitti	San Miniato al Monte
	Piazza della Signoria	Basilica di San Lorenzo	Santa Croce Church	Mercato Nuovo
Innsbruck	Superb Sightseeing	The Hofkirche Church	Mountain Climbing	Old Town Innsbruck
	Canyoning (Whitewater rafting where your body is the raft)	The Emperor's Tomb	Mountain Biking	The Cathedral of St. James
	Whitewater Rafting	The Nordkettenbahnen Funicular	The Hofburg	Alpenzoo Innsbruck-Tyrol
		The Tyrolean State Museums	Maria-Theresien Strasse	The Bergisel's Olympic Legacy
London	Houses of Parliament	Tower of London & Tower Bridge	British Museum	Piccadilly Circus
	Buckingham Palace & the Changing of the Guard	Big Ben	The Victoria & Albert Museum	Trafalgar Square
	Westminster Abbey	National Gallery	Harrod's	Tate Britain & Tate Modern
	Hyde Park	St. Paul's Cathedral	Covent Garden	London Eye
	Hampton Court Palace	Fleetstreet	Whitehall	Oxford Circus
Munich	Olympic Park	Marienplatz	Englischer Garten	Asamkirche (Asam Church)
	Neuschwanstein Castle	Dachau Concentration Camp	Frauenkirche Church	Peterskirche (St. Peter's Church)
	Cuvilliés Theater	Tierpark Hellabrunn (Hellabrunn Zoo)	Michaelskirche (St. Michael's Church)	Nymphenburg Palace
	BMW Museum & BMW Welt	Munich Residenz Palace
Paris	Eiffel Tower	Champs-Elysées	Palace of Versailles	Les Catacombes
	The Louvre Museum	Notre Dame de Paris	Disneyland Paris	Musee Rodin
	Seine Cruise	Jardin du Luxembourg	Musee d'Orsay	Sainte-Chapelle
	Musee de l'Orangerie	Pere Lachaise Cemetery	Sacre-Coeur	Pantheon
Rome	Roman Coliseum Tour	Trevi Fountain	Victor Emmanuel II Monument	Spanish Steps
	Roman Forum & Caesar’s Tomb	St. Peter’s Square	Basilica of San Clemente	Pantheon
	The Vatican	Vatican Museums	Galleria Borghese	San Giovanni in Laterano
	Pope’s Sunday Blessing at the Vatican	Piazza Navona	Castel Sant’Angelo	Basilica di Santa Maria Maggiore
	St. Peter’s Basilica	Sistine Chapel	Campo de Fiori
Venice & Verona	Juliette’s Courtyard (Romeo and Juliet)	Bridge of Sighs	Ca' d'Oro	Gallerie dell'Accademia
	St. Mark's Basilica	Canale Grande	Murano and Burano	Santa Maria dei Miracoli
	St. Mark's Square	Ponte di Rialto (Rialto Bridge)	Lido	Palazzo Rezzonico
	Palazzo Ducale (Doge's Palace)	Scuola Grande di San Rocco	Santa Maria Gloriosa dei Frari	Torcello Island

** These are examples of some of the attractions that you can choose to explore during the EBS program for each region. Some will be visited by the group and others can explored during your free time. **

EUROPEAN BUSINESS SEMINAR COMPANY VISITS

2021 BAYLOR UNIVERSITY PROGRAM

The following companies are our scheduled company visits for the 2021 European Business Seminar study abroad program. As you peruse this very exclusive list, you’ll quickly see that we visit an incredible listing of exclusive companies.

Why is that, you ask? Because of IBS Tours and Daniel Brenenstuhl (who founded the company), we have access to world-class high-end companies from Dr. Brenenstuhl’s long-term relationships with these businesses across Europe.

Additionally, our program is the only study abroad program that has two private-to-our-program luxury Mercedes-Benz coaches that provide us the privacy, the flexibility, the comfort, and the ability to seek out the “best of the best” of company visits. This provides you, the Baylor student, with the business experience of a lifetime.

As many students say after completing this program: “I learned more on the European Business Seminar than I have learned in any class since I began my education.”
And, it’s true.

Where else do you have virtually 24/7 access to Baylor professors while immersed in international business, marketing, and European culture? Where you are in the company of a renowned international business expert who has been to Rome, London, and Paris over 150 times each?

Company	Website	Comments	Location
Acetaia Villa San Donnino	www.villasandonnino.it	If you’ve ever had balsamic vinegar in the US, you probably have not had authentic balsamic vinegar. You will learn all about what balsamic is and isn’t with this company visit, complete with tastings. The visit is right in the heart of balsamic vinegar production and is a gorgeous property, similar to Gabbiano’s glorious grounds, which are seen in the Gabbiano video.	San Donnino, Italy
Adriano Leather	www.pelletteriadriano.it	Florence is known for its many leather districts. This business is our favorite & their products are superb. We will learn all about leather production in Italy	Florence, Italy
BMW Dingolfing Assembly Plant	www.bmwgroup-werke.com/dingolfing/en.html BMW’s largest European Full-Scale Vehicle Assembly Plant, not to be confused with BMW’s much smaller plant in Munich!	This is BMW’s largest European plant – that employs 18,000 employees and produces over 376,000 cars yearly! The plant produces the 3, 4, 5, 6 & 7 series – plus Rolls-Royce bodies. With over 1,700 robots, the automation in this highly-sophisticated plant will amaze you. The plant has so many employees, that it has its own bus system to bring in employees from a 90 mile radius.	Dingolfing, Germany
Callier Chocolates	www.cailler.ch/en/maison-cailler	The origin of milk chocolate, partnered with Nestle for decades and decades, eventually purchased by Nestle. At the end of the tour, we will get to sample many delicious chocolates in preparation for the store full of candy that awaits us . . .	Broc, Switzerland
Castello di Gabbiano	www.castellogabbiano.it www.tinyurl.com/yc97b8n5	Want to see the Tuscany region in all its glory? This company visit will blow.your.mind. Watch the video above. Better yet, watch with your parents – and they will want to go with us. Yes, what you see in the video is what you’ll see in the company visit. And, to top it off, we’ll dine at their restaurant with food prepared by one of the finest chefs in Italy.	Tuscany, Italy
EATALY	www.eataly.com	Think “the Costco of Italian Food Culture,” this unique concept has retail all over the world. At the present, there are two Eataly stores in the US: Chicago and New York.	Rome, Italy
Gucci Gardens	https://wwd.com/eye/celebrity-real-estate/gucci-garden-opens-in-florence-11092348/	An incredible visit of Gucci’s museum with our personal guide that explores Gucci’s storied history. In 2018, we were invited – by the directors of Gucci – to “the” men’s fashion event of the year at Gucci Gardens – and over 500 top industry writers, photographers and other industry leaders were present – just one example of the benefits that this program – and this program only provides for students at Baylor.	Florence, Italy
Hard Rock Cafe	www.hardrock.com	The original. The one and only. We will listen to a great presentation about Hard Rock’s history and then dine on their world-famous burgers. After lunch, we’ll walk across the street to “The Vault” – arguably the most famous collection of pop music paraphernalia in the world, with the most value Fender Stratocaster electric guitar in existence – valued at over a million dollars. See the vault where Princess Diana’s wedding dress was stored – under heavy security – the night before her wedding.	London, England
Innsbruck Tourism	www.innsbruck.info/en	Not only is Innsbruck, Austria typically the one favorite destination of most of our participants, our “company visit” here is unbelievable, too. On this visit, students learn about the marketing of a region and competition and how it works among tourist destinations. A fantastic learning experience in the most gorgeous mountains one can imagine.	Innsbruck, Austria
Lamborghini	www.lamborghini.com/en-en	Lamborghini. One word says it all. Yes, your dreams can come true and, on this visit, not only will you walk the inner sanctum of the Lamborghini factory -- within touching distance of V-12 engines being assembled -- you can also drive a Lamborghini yourself – on the streets surrounding Modena. If you’re an automobile enthusiast, you’ll instantly recognize the name: Lamborghini Centenario. With a limited production of forty only – 20 convertibles and 20 hardtops, this is one of Lamborghini’s most rare models produced – at a price of $1.9 million dollars. In 2017, Baylor’s student group was touring the factory when a Centenario was being completed and the workers fired it up for us at the guide’s request. What did we hear? A primal beast – that’s the only way to describe it. Only on this program. None other.	Modena, Italy
Land Rover	https://www.solihull.landroverexperience.co.uk/manufacturing/index.html https://www.youtube.com/watch?v=5dP2IbLWbtI	Our favorite company turnaround story in business history: Land Rover. We will visit the legendary Solihul Land Rover manufacturing plant – where vehicles are produced 24/7 and are sold a year in advance! Then, we will participate in the most unbelievable product demonstration that you’ve ever witnessed on a “Jurassic park style” “test track” that has, among other things, a creek that we transverse, a car “see-saw” at the top of a hill that propels our Land Rover down a steep embankment, and an asphalt “snake” that tilts the car so sharply that you’ll feel as if it is going to turn over. This is Land Rover – the most sophisticated four wheel drive manufacturing company in the world.	Solihull, England
Lloyd’s of London	www.lloyds.com	The premiere insurance market in the world. The stuff of legends. Want to insure your fashion model’s legs? Your professional baseball pitcher’s arm? This is the place. Like movies? History? See the actual ledger of the sinking of the Titanic here, and here only, in one of the most unique and beautiful structures in London.	London, England
Paris Chamber of Commerce	https://www.entreprises.cci-paris-idf.fr/web/cci75	During this presentation by industry experts, you will hear from several business and industry experts. In 2018, for example, we heard from one of the foremost branding experts in the world who was an executive that worked in upper management for L’Oréal and Hermes.	Paris, France
Riedel Glassworks	www.riedel.com/en-us	During this visit, we will be on a catwalk above glass artisans that make the carafes and glasses that make Riedel famous. Riedel is a great example of applying “benefit segmentation” to the wine glass industry.	Kufstein, Austria
Swarovski Crystal	www.swarovski.com	In keeping with our emphasis on premium luxury brands on our program, the Swarovski Crystal visit is one that students will remember forever. In addition to a superb presentation from company representatives, students will visit their corporate museum, which houses some of the most magnificent crystal on the planet.	Wattens, Austria

Please check out Kelsey Goenner’s wonderful video here of the European Business Seminar study abroad program at Baylor.

One of our most beautiful company visits is the Castello di Gabbiano winery in the Tuscany region of Italy. Its beauty is simply breathtaking. Watch the video below to see this gorgeous visit and hear Ivano Reali, the Managing Director, of Gabbiano talk about wines and the winery. Mr. Reali speaks to European Business Seminar groups each year, which is just one of the advantages that you will experience on this unique, one-of-a-kind study abroad experience at Baylor: