International Business Seminars

International Business Seminars - BAYLOR 2021 EUROPEAN BUSINESS SEMINAR


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2018 European Business Seminar students in Venice, Italy

Welcome to the webpage for the European Business Seminar study abroad program at Baylor University!

As always, should you have questions, please do not hesitate to send a text or call Dr. Easley at 254-723-1673

And, you are always welcome to e-mail at

The dates are Friday June 11, 2021 through Monday July 5, 2021. The cost is $7,995 plus airfare and 6-credit hours of Baylor summer tuition (which have not yet been set for 2021 by Baylor).

Note that there are typically a tremendous number of activities and cultural sites to visit in the incredible cities that we will visit throughout Europe, as shown below. Since we are visiting so many cities and areas, the European Business Seminar study abroad program is a fantastic way to get a “feel” for Western Europe.

But, since there are so many things to see and, by necessity, we cannot visit all of them – nor do all students want to see all attractions in an area — we will generally tour the main places that have universal appeal as our entire group. We have found that, because different students are seeking different attractions, students generally want a lot of free time to explore on their own or with a smaller group of participants. Therefore, many times we will plan “smaller group visits,” guided by a faculty member with a particular area of interest, for those things that may not hold universal appeal for all students; The Pope’s Sunday blessing comes to mind, in St. Peter’s Square.

Therefore, we list the major attractions in each area and we evolve the program every year to better reflect student preferences, based on their comments and experiences from the previous years, to ensure that each new group of participants is not only benefiting from faculty and IBS experiences, but also from those of their peers.

LocationAttractions & Historical Sites
FlorenceThe DuomoPalazzo VecchioBoboli GardensLoggia dei Lanzi
Ponte VecchioGalleria dell'AcademiaPiazzale MichelangeloPiazza della Repubblica
Uffizi GalleryStatue of DavidPalazzo PittiSan Miniato al Monte
Piazza della SignoriaBasilica di San LorenzoSanta Croce ChurchMercato Nuovo
InnsbruckSuperb SightseeingThe Hofkirche ChurchMountain ClimbingOld Town Innsbruck
Canyoning (Whitewater rafting where your body is the raft)The Emperor's TombMountain BikingThe Cathedral of St. James
Whitewater RaftingThe Nordkettenbahnen FunicularThe HofburgAlpenzoo Innsbruck-Tyrol
The Tyrolean State MuseumsMaria-Theresien StrasseThe Bergisel's Olympic Legacy
LondonHouses of ParliamentTower of London & Tower BridgeBritish MuseumPiccadilly Circus
Buckingham Palace & the Changing of the GuardBig BenThe Victoria & Albert MuseumTrafalgar Square
Westminster AbbeyNational GalleryHarrod'sTate Britain & Tate Modern
Hyde ParkSt. Paul's CathedralCovent GardenLondon Eye
Hampton Court PalaceFleetstreetWhitehallOxford Circus
MunichOlympic ParkMarienplatzEnglischer GartenAsamkirche (Asam Church)
Neuschwanstein CastleDachau Concentration CampFrauenkirche ChurchPeterskirche (St. Peter's Church)
Cuvilliés TheaterTierpark Hellabrunn (Hellabrunn Zoo)Michaelskirche (St. Michael's Church)Nymphenburg Palace
BMW Museum & BMW WeltMunich Residenz Palace
ParisEiffel TowerChamps-ElyséesPalace of VersaillesLes Catacombes
The Louvre MuseumNotre Dame de ParisDisneyland ParisMusee Rodin
Seine CruiseJardin du LuxembourgMusee d'OrsaySainte-Chapelle
Musee de l'OrangeriePere Lachaise CemeterySacre-CoeurPantheon
RomeRoman Coliseum TourTrevi FountainVictor Emmanuel II MonumentSpanish Steps
Roman Forum & Caesar’s TombSt. Peter’s SquareBasilica of San ClementePantheon
The VaticanVatican Museums Galleria BorgheseSan Giovanni in Laterano
Pope’s Sunday Blessing at the VaticanPiazza NavonaCastel Sant’AngeloBasilica di Santa Maria Maggiore
St. Peter’s BasilicaSistine ChapelCampo de Fiori
Venice & VeronaJuliette’s Courtyard (Romeo and Juliet) Bridge of SighsCa' d'OroGallerie dell'Accademia
St. Mark's BasilicaCanale GrandeMurano and BuranoSanta Maria dei Miracoli
St. Mark's SquarePonte di Rialto (Rialto Bridge) LidoPalazzo Rezzonico
Palazzo Ducale (Doge's Palace)Scuola Grande di San RoccoSanta Maria Gloriosa dei FrariTorcello Island

** These are examples of some of the attractions that you can choose to explore during the EBS program for each region. Some will be visited by the group and others can explored during your free time. **



The following companies are our scheduled company visits for the 2021 European Business Seminar study abroad program. As you peruse this very exclusive list, you’ll quickly see that we visit an incredible listing of exclusive companies.

Why is that, you ask? Because of IBS Tours and Daniel Brenenstuhl (who founded the company), we have access to world-class high-end companies from Dr. Brenenstuhl’s long-term relationships with these businesses across Europe.

Additionally, our program is the only study abroad program that has two private-to-our-program luxury Mercedes-Benz coaches that provide us the privacy, the flexibility, the comfort, and the ability to seek out the “best of the best” of company visits. This provides you, the Baylor student, with the business experience of a lifetime.

As many students say after completing this program: “I learned more on the European Business Seminar than I have learned in any class since I began my education.”
And, it’s true.

Where else do you have virtually 24/7 access to Baylor professors while immersed in international business, marketing, and European culture? Where you are in the company of a renowned international business expert who has been to Rome, London, and Paris over 150 times each?

Villa San Donnino
www.villasandonnino.itIf you’ve ever had balsamic vinegar in the US, you probably have not had authentic balsamic vinegar. You will learn all about what balsamic is and isn’t with this company visit, complete with tastings. The visit is right in the heart of balsamic vinegar production and is a gorgeous property, similar to Gabbiano’s glorious grounds, which are seen in the Gabbiano video.San Donnino,
Adriano Leatherwww.pelletteriadriano.itFlorence is known for its many leather districts. This business is our favorite & their products are superb. We will learn all about leather production in ItalyFlorence,
BMW Dingolfing Assembly

BMW’s largest European Full-Scale Vehicle Assembly Plant, not to be confused with BMW’s much smaller plant in Munich!
This is BMW’s largest European plant – that employs 18,000 employees and produces over 376,000 cars yearly! The plant produces the 3, 4, 5, 6 & 7 series – plus Rolls-Royce bodies. With over 1,700 robots, the automation in this highly-sophisticated plant will amaze you. The plant has so many employees, that it has its own bus system to bring in employees from a 90 mile radius.Dingolfing,
Callier origin of milk chocolate, partnered with Nestle for decades and decades, eventually purchased by Nestle. At the end of the tour, we will get to sample many delicious chocolates in preparation for the store full of candy that awaits us . . .Broc,
di Gabbiano
Want to see the Tuscany region in all its glory? This company visit will blow.your.mind. Watch the video above. Better yet, watch with your parents – and they will want to go with us. Yes, what you see in the video is what you’ll see in the company visit. And, to top it off, we’ll dine at their restaurant with food prepared by one of the finest chefs in Italy. Tuscany,
EATALYwww.eataly.comThink “the Costco of Italian Food Culture,” this unique concept has retail all over the world. At the present, there are two Eataly stores in the US: Chicago and New York.Rome,
Gucci Gardens incredible visit of Gucci’s museum with our personal guide that explores Gucci’s storied history. In 2018, we were invited – by the directors of Gucci – to “the” men’s fashion event of the year at Gucci Gardens – and over 500 top industry writers, photographers and other industry leaders were present – just one example of the benefits that this program – and this program only provides for students at Baylor.Florence,
Hard Rock
www.hardrock.comThe original. The one and only. We will listen to a great presentation about Hard Rock’s history and then dine on their world-famous burgers. After lunch, we’ll walk across the street to “The Vault” – arguably the most famous collection of pop music paraphernalia in the world, with the most value Fender Stratocaster electric guitar in existence – valued at over a million dollars. See the vault where Princess Diana’s wedding dress was stored – under heavy security – the night before her wedding.London,
Innsbruck only is Innsbruck, Austria typically the one favorite destination of most of our participants, our “company visit” here is unbelievable, too. On this visit, students learn about the marketing of a region and competition and how it works among tourist destinations. A fantastic learning experience in the most gorgeous mountains one can imagine.Innsbruck,
Austria One word says it all. Yes, your dreams can come true and, on this visit, not only will you walk the inner sanctum of the Lamborghini factory -- within touching distance of V-12 engines being assembled -- you can also drive a Lamborghini yourself – on the streets surrounding Modena. If you’re an automobile enthusiast, you’ll instantly recognize the name: Lamborghini Centenario. With a limited production of forty only – 20 convertibles and 20 hardtops, this is one of Lamborghini’s most rare models produced – at a price of $1.9 million dollars. In 2017, Baylor’s student group was touring the factory when a Centenario was being completed and the workers fired it up for us at the guide’s request. What did we hear? A primal beast – that’s the only way to describe it. Only on this program. None other. Modena,
Land Rover
Our favorite company turnaround story in business history: Land Rover. We will visit the legendary Solihul Land Rover manufacturing plant – where vehicles are produced 24/7 and are sold a year in advance! Then, we will participate in the most unbelievable product demonstration that you’ve ever witnessed on a “Jurassic park style” “test track” that has, among other things, a creek that we transverse, a car “see-saw” at the top of a hill that propels our Land Rover down a steep embankment, and an asphalt “snake” that tilts the car so sharply that you’ll feel as if it is going to turn over. This is Land Rover – the most sophisticated four wheel drive manufacturing company in the world. Solihull,
Lloyd’s of Londonwww.lloyds.comThe premiere insurance market in the world. The stuff of legends. Want to insure your fashion model’s legs? Your professional baseball pitcher’s arm? This is the place. Like movies? History? See the actual ledger of the sinking of the Titanic here, and here only, in one of the most unique and beautiful structures in London.London,
Chamber of Commerce this presentation by industry experts, you will hear from several business and industry experts. In 2018, for example, we heard from one of the foremost branding experts in the world who was an executive that worked in upper management for L’Oréal and Hermes.Paris,
Riedel this visit, we will be on a catwalk above glass artisans that make the carafes and glasses that make Riedel famous. Riedel is a great example of applying “benefit segmentation” to the wine glass industry.Kufstein,
Swarovski Crystalwww.swarovski.comIn keeping with our emphasis on premium luxury brands on our program, the Swarovski Crystal visit is one that students will remember forever. In addition to a superb presentation from company representatives, students will visit their corporate museum, which houses some of the most magnificent crystal on the planet. Wattens,
Itinerary Subject to Change
(Updated: November 9, 2020)

Please check out Kelsey Goenner’s wonderful video here of the European Business Seminar study abroad program at Baylor.

One of our most beautiful company visits is the Castello di Gabbiano winery in the Tuscany region of Italy. Its beauty is simply breathtaking. Watch the video below to see this gorgeous visit and hear Ivano Reali, the Managing Director, of Gabbiano talk about wines and the winery. Mr. Reali speaks to European Business Seminar groups each year, which is just one of the advantages that you will experience on this unique, one-of-a-kind study abroad experience at Baylor:

Apply Now!

Don’t hesitate to contact me if you have ANY questions!

Richard Easley, Ph.D.
Director, European Business Seminar
Hankamer School of Business
Baylor University

One Bear Place, Box 98007
Waco, Texas 76798
(254) 723-1673

Baylor IBS Terms and Conditions